Asset-led marketing uses product strengths such as the name and brand image to market both new and existing products. Marketing decisions are based on the needs of the consumer and the assets of the product.
See also:
Brand image
Brand management
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Asset-led marketing
Related terms
International Public Relations Association (IPRA), Editing, Market share, Sales promotion, Randomised trial, Pharmaceutical Pricing Regulation Scheme (PPRS), Prophylaxis, Blind (clinical trial terms), Literature search, Media planning, Concept boards, Gatekeeper, Screening trials, Accreditation Council for Continuing Medical Education (ACCME), American Medical Association (AMA),