AIDA is a model of communication that describes the step-by-step process of persuading a customer to purchase (recommend or prescribe) a product.
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Marketing plan
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Attention, interest, desire, action (AIDA)
Related terms
Pharmacy Benefit Manager (PBM), Methodology, Payment by results (PBR), International marketing, Data processing, Single-blind trial, Mathematical analysis of perception and preference (MAPP), Market leader, Ladder of loyalty, Negative demand, Customised marketing mix, Prescribing information, Corporate fact sheet, T, Free market economy,