The examination of the marketing plan. The marketing plan is researched before and during implementation. Internal and external influences are evaluated allowing for adjustment.
See also:
Marketing plan
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Health-related Quality of QOL, Marketing mix, Cost per acquisition/action (CPA), Media evaluation, Peer review, Product class, Health technology assessment/appraisal (HTA), Guppie, Corporate governance, Marketing concept, Conflict of interest, Lobby firm, Personal selling, Demand curve, Congenital,