The Audit Bureau of Circulation (ABC) carries out independent audits of the circulation of printed publications.
The ABC is quoted as follows;
“ABC provides detailed circulation, distribution, attendance, traffic and related data across a broad range of media platforms including:
* National, regional and free newspapers
* Consumer and B2B magazines
* Consumer and trade exhibitions
* Digital media such as web, email, video and audio, podcasts, databases, directories, adserving etc.
All ABC data is prepared to independent, industry-agreed standards. This provides comparability, trust and facilitates efficient trading.”