A complex mix of characteristics, such as ethos, identity and image that make up a company’s public personality. Corporate reputation hinges on investor confidence, unlike brand reputation, which is contingent on customer confidence and reflected in sales.
See also:
Business Plan
Business Strategy
Balanced Scorecard
Boston Matrix
Corporate Stratgey
Corporate governance
Cost-benefit analysis
Critical success factors
Decision making unit (DMU)
Drivers
Organic growth/development
SMART objectives
Tactical planning
Vision