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The organisational procedure that allows for the collection of data to be analysed. Data entry is the act of transferring one form of data into another form. The process involves recording, classifying, sorting, summarising, calculating, disseminating and storing data.
See also:
Data Collection
Data Fusion
Data Mining
Data Processing
Database Marketing
Data Protection Act
Related terms
Tariffs, Efficient consumer response (ECR), Comparative advertising, Mood board, Publics, Marketing consultant, Cost per click (CPC), National Institute for Health and Clinical Excellence, Point-of-purchase displays, Registered trademark, Market penetration, European Foundation for Quality Management (EFQM), Qualitative research, Recruitment status, Pandemic,
