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The use of powerful software to analyse data to identify patterns or relationships in data. Data mining is regarded in business as an progressively significant tool to develop quantities of digital data into business intelligence creating an information advantage.
See also:
Data Collection
Data Entry
Data Fusion
Data Processing
Database Marketing
Data Protection Act
Related terms
Homogeneous groups, Tariffs, Product differentiation, Search engine ranking, Response bias, DRIP Framework, Day-after recall, Counterfeiting, i-Coach, Terms and conditions of purchase, Attitude Awareness Usage Study (AAU), Subscriber list, Drug usage/utilisation review (DUR), Unstructured observation, Pharmacy Benefit Manager (PBM),
