The delivery of an advertising or promotional message to customers or potential customers either via post or email.
See also:
Direct marketing
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Direct mail
Related terms
Account management, Normal distribution, Sensitivity analysis (pharmacoeconomics), Core message, Quality assurance programme, Opportunities to hear (OTH), Media schedule, Maintenance strategy, Copywriting, Personal selling, Feature article, Pharmacy Benefit Manager (PBM), Depth interview, License (product), T,