The delivery of an advertising or promotional message to customers or potential customers either via post or email.
See also:
Direct marketing
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Direct mail
Related terms
National Institute for Health and Clinical Excellence (NICE), Optimising, Department of Health (DH), Peer review, Blind (clinical trial terms), Marketing metrics, Customer focus, Above the fold, Penetrated market, Editor, Health economics, Trademark, Procurement officer/manager, Cost–benefit analysis, Rate card,