A product with a low market share of a declining market.
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A product with a low market share of a declining market.
Related terms
NHS Evidence, B, Non-comparative, Advertising agency’s commission, Pharmaceutical Pricing Regulation Scheme (PPRS), Range, Key performance indicator (KPI), Market positioning, Dichotomous question, Mode, Sponsorship, Marketing channels, Affinity marketing, Logistics, ABPI Code of Practice,