A product with a low market share of a declining market.
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Dodo
Related terms
Tariffs, Lobby, Brand mapping, Maturation, Unprompted recall, Purchasing power parities (PPP), Chronic disease, Packaging, International Clinical Trial Registry Platform (ICTRP), Inducements, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Concordance programme, Ansoff Matrix, Customer lifetime value (CLV), Media buyer,