Dodo - PMLiVE

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Dodo

A product with a low market share of a declining market.

See also:
Boston Matrix
Dog
Market forecast
Margin (profit)

Related terms

ABPI Code of Practice, Lifestyle, Labelling, Literature search, New Drug Application (NDA), Quality of life trials, Above the line, SMART objectives, Big pharma, Export marketing, Global Health Index, Exclusive, General practitioner (GP), Marketing acronyms, Marketing consultant,

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