A product with a low market share of a declining market.
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Dodo
Related terms
(Chartered) Institute of Public Relations (IPR), Decision flow diagram, Economic regulation, NHS Executive, Cost per thousand (CPM), J, Trend analysis, Brainstorm, Delegate, Technical efficiency (pharmacoeconomics), National Institute for Health and Clinical Excellence (NICE), Customer service, PESTLE, Crisis management, Terms and conditions of purchase,