Equivalent advertising value (EAV) is generally used by the Public Relations Industry as a device to measure the advantage to a client from media coverage of a PR campaign. AVE’s would generally calculate the scale of the coverage required, its positioning and then estimate what the comparable amount of space, if budgeted for as advertising, would cost? Commonly a multiplier would be applied – frequently in the range of 3 to 10 – to allow for the integrity factor of news copy over advertising.
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Equivalent advertising value (EAV)
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Lifestyle research, Early majority, Internal relations officer (IRO), Advertising agency’s commission, Adverse reaction, Merchandising, Norms, Market segmentation, Point of sale (POS), Decision tree, Purchasing power parities (PPP), Customer service programme, Non-profit marketing, Reference pricing, Marketing consultant,