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This is the practice of sending company representatives to see customers/retail outlets with a view to building confidence in both the brand and supporting data, and driving sales. With OTC products in pharmacies this may involve conducting in-store promotions, setting up point of sale displays, and ensuring that products are displayed to best advantage .
See also:
Point-of-purchase displays
Direct response advertising (DRA)
Pull promotion
Related terms
Push promotion, Tactical planning, Institutional review board (IRB) – pharmacoeconomics, Promotional plan, Quantitative objectives, Marginal analysis, Growth stage, G, Portfolio analysis, NHS Evidence, European Union of Medical Specialists (UEMS), Practice Based Commissioning (PBC), e-Marketing, Lifestyle drug, Audit Bureau of Circulation (ABC),
