The stage of a product’s life cycle where the product has established itself amongst the competition, sales are steady and there are loyal customers.
See also:
Life cycle (product)
Customer loyalty
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Maturation
Related terms
Trade allowance, Tone of the media, Clinical, Campaign, Account management, Australian Medical Association (AMA), Corporate social responsibility (CSR), Utility (pharmacoeconomics), Variability, Range, Copyright, Loss leader, Marketing mix, Below the line, McKinsey Seven S’s of Management (or 7-S Model),