The stage of a product’s life cycle where the product has established itself amongst the competition, sales are steady and there are loyal customers.
See also:
Life cycle (product)
Customer loyalty
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Maturation
Related terms
Price maker, European Union (EU), Ladder of loyalty, Australian Medical Association (AMA), Tone of the media, Recruitment status, Marketing cost analysis, Continuing Medical Education (CME), Font, Trade allowance, Responsiveness, European Union of Medical Specialists (UEMS), Quality assurance programme, Online learning, Placebo-controlled trial,