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A method of analysis combining geographic and demographic variables.
Simply put, geodemography is the practice of profiling a group of people based on their habitat. Geodemographic systems evaluate the most typical features of people, based on the collective profile of people living in a localised area near a specific address.
See also:
Demographics
Demographic data
Related terms
DRIP Framework, Global Health Observatory, SMART objectives, Market forecast, Variance, Search engine optimisation (SEO), Placebo-controlled trial, ABPI Code of Practice, Online learning, Strategic health authority (SHA), Phase I trials, Risk-benefit analysis, Placebo effect, Long-range planning, Merchandising,
