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A brand that is marketed according to the same strategic principles in every part of the world.
See also:
Brand
Brand extension
Brand image
Brand mapping
Brand reinforcement
Brand revitalisation
Brand strategy
Brand value
Branding ladder
Brand personality
Merchandising
Related terms
Monopoly, Attention, interest, desire, action (AIDA), Endorsement, W, McKinsey Seven S’s of Management (or 7-S Model), Oligopsony, Screening trials, Copy editor, Price fixing, Outsourcing, Relative market share, Health technology assessment/appraisal (HTA), Unstructured observation, Quality of life (QOL), SMART objectives,
