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Generating a list of names and addresses to be compiled into a database for use in marketing, such as email campaigns.
Many businesses deem it essential to formulate an accurate, well targeted database prior to beginning any major candid marketing campaign, the concern being that developed creative and logistic costs may be wasted otherwise.
See also:
Data Collection
Marketing
Campaign
Related terms
Field marketing, Global marketing, Mean, Price taker, Brief summary, Equivalent advertising value (EAV), Forecasting, (Chartered) Institute of Public Relations (IPR), Convenience sampling, Advocacy and support groups, Recession, Customer lifetime value (CLV), Market challenger, Glass ceiling, Experimental drug,
