The newspapers and magazines which have an audience appropriate to a company’s target audience.
See also:
Target audience
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Target publications
Related terms
Counterfeiting, Endpoint, Market share, Informed consent, Marketing strategy, Launch, Abbreviated advertisement (UK), Field marketing, Advocacy and support groups, Phase IV trials, Efficient consumer response (ECR), Corporate fact sheet, Blanket coverage, (Chartered) Institute of Public Relations (IPR), Marketing communications,