The newspapers and magazines which have an audience appropriate to a company’s target audience.
See also:
Target audience
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Target publications
Related terms
Marketing audit, Latent demand, Asset-led marketing, Disease mongering, Publication planning, Above the fold, Packaging, Key performance indicator (KPI), Personal selling, Non-comparative, Maintenance strategy, Equivalent advertising value (EAV), Customised marketing mix, Competitors, Asymptomatic,