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List Price is the manufacturer’s suggested retail price (RRP) of a product. The motive for List Pricing was to help regulate prices among various jurisdictions.This will affect whether retailers chose to sell at the RRP or below, or on how long they wait to reduce prices.
See also:
Market entry
Related terms
e-Detailing, Gutter, Non-comparative, Market entry barrier, Therapy area, Adoption curve, Key opinion leader (KOL), Outsourcing, Pharmacy Benefit Manager (PBM), Risk analysis, Fax Preference Service (FPS), Glass ceiling, Association of the British Pharmaceutical Industry (ABPI), Medicines and Healthcare products Regulatory Agency (MHRA), Marketing audit,
