Advertising done by companies, organisations or individuals within a limited geographical area in which they do business.
See also:
Advertising
Advertising research
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Local advertising
Related terms
Eighty-twenty principle (Pareto Principle), Therapy area, Balanced Scorecard, Peer to peer (P2P) marketing, Loss leader, Marketing audit, Reprint, Formulary, Homogeneous groups, Attention, interest, desire, action (AIDA), Marketing communications, Phase I trials, Brand revitalisation, Terms A-Z, Random samplings,