Advertising done by companies, organisations or individuals within a limited geographical area in which they do business.
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Advertising
Advertising research
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Local advertising
Related terms
Display advertisement, Marketing decision support system (MDSS), Target audience, Market penetration strategy, Screening trials, Fair balance, Health technology assessment/appraisal (HTA), Concordance, Customer relationship management (CRM), Marketing acronyms, Affinity marketing, Customised marketing mix, Above the line, Business portfolio, European Union (EU),