Dividing the market into distinct subgroups, each with its own set of shared characteristics which may require a different approach in marketing strategy.
See also:
Marketing strategy
Market research
Market positioning
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Market segmentation
Related terms
Lead management, Sampling, Business to consumer (B2C), Double page spread (DPS), Font, Business portfolio, Nonverbal communications, European Federation of Pharmaceutical Industries (EFPIA), British Pharmacological Society (BPS), T, Leader article, Cost-effectiveness analysis (health economics), Marketing plan, Early adopters, Delegate,