Dividing the market into distinct subgroups, each with its own set of shared characteristics which may require a different approach in marketing strategy.
See also:
Marketing strategy
Market research
Market positioning
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Market segmentation
Related terms
Advocacy and support groups, Fast Moving Consumer Goods (FMCG), Fees, Tagging, Comparative advertising, Normal distribution, Cartel, Territory management, Economic value added (EVA), Homogeneous groups, Big pharma, Drivers, World Health Organisation (WHO), Brand revitalisation, Added value,