Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Abbreviations that may be used to describe a certain target market, eg a YUPPIE is a ‘young upwardly-mobile professional’. Alternatively many acronyms are applied to terms used within the marketing industry, such as:
B2B – Business to Business
B2C – Business to Consumer
CPA – Cost Per Action
CPC – Cost Per Click
Customer relationship management (CRM)
Related terms
Quantitative objectives, Umbrella pricing, Double page spread (DPS), Sample (market research), Affiliate marketing, Marketing research (MR), Diagnostic trials, Leader pricing, Peer to peer (P2P) marketing, “P” Medicine, Day-after recall, Quality of life (QOL), Unstructured question, Ambulatory Care and Diagnostics Centre (ACAD), Consumer behaviour,
