Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Marketing channels refer to the various paths taken by goods as they move from producer to consumer.
A marketing channel is a sequence of activities essential to move the ownership of goods, from the origin of production to the moment of consumption- which includes all the organisations and all the marketing enterprises in the marketing process.
See also:
Distribution
Marketing
Related terms
Convenience sampling, Corporate strategy, Marketing strategy, Ad rotation, Association of the British Pharmaceutical Industry (ABPI), British National Formulary (BNF), Ad concept testing, Database marketing, Disposable income, Confidence level, Marketing objectives, Adherence, Campaign, Response bias, Negative demand,
