A poster used as a visual tool by designers and marketers to develop concepts and represent the intended atmosphere or mood of an advertisement, or a consumer’s experience of a product.
See also:
Concept boards
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Mood board
Related terms
Market attractiveness, Viral marketing, Controlled trial, Unstructured observation, Latent click through, Risk-benefit analysis, Terms A-Z, Subscriber list, Demographic data, Personal selling, Marginal cost, International Public Relations Association (IPRA), Key account management, Marketing strategy, Cost-effective (healthcare economics),