A poster used as a visual tool by designers and marketers to develop concepts and represent the intended atmosphere or mood of an advertisement, or a consumer’s experience of a product.
See also:
Concept boards
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Mood board
Related terms
Economic evaluation, Brand reinforcement, Syndicated market research data, Perfect competition, Launch plan, Market penetration strategy, Risk analysis, Practice Based Commissioning (PBC), Marketing strategy, Vision, Trade advertising, Lobby firm, Special interest groups, Brief summary, Terms and conditions of purchase,