The total audience of a publication, including both those who purchased the publication as well as those who have just read it.
See also:
National Readership Survey (NRS)
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Readership
Related terms
Substantiation, Compliance, Optimising, Formulary, Healthcare Communications Association (HCA), Clinical trial, Marketing research (MR), Parallel importing, Market positioning, Cost consequences analysis (CCA), Off-label use, Leader article, Maintenance strategy, Key success factor (KSF), Disease mongering,