The total audience of a publication, including both those who purchased the publication as well as those who have just read it.
See also:
National Readership Survey (NRS)
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Readership
Related terms
Inducements, Joint venture, Disposable income, Health Care prepayment plan (HCPP) (US), European Union of Medical Specialists (UEMS), Market value added (MVA), Marketing mix, Competitors, Dichotomous question, Merger and Acquisition (M&A), Ad concept testing, Strategic health authority (SHA), RSS, Beta Tests, Boston matrix,