The total audience of a publication, including both those who purchased the publication as well as those who have just read it.
See also:
National Readership Survey (NRS)
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Readership
Related terms
Marketing advantage, Editing, Marketing information, Cohort, Dog, Treatment Investigational New Drug (IND), Customer lifetime value (CLV), Intrapreneurship, Meta analysis, Publication planning, Treatment trials, In-Company training, Ad concept testing, Monopsony, Long term value (LTV),