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The total value of a variable, such as sales figures for a product, over the course of the previous 12 months. This is a rolling yearly sum, so changes at the end of each month with data from the new month added to the total and data from the first month of the period taken away.
See also:
Cost–benefit analysis
Cost-minimisation analysis (CMA)
Cost consequences analysis (CCA)
Related terms
Advertising agency’s commission, Internal relations officer (IRO), Commission on Human Medicines (CHM), Pull promotion, Viewing room, Territory management, Double page spread (DPS), Prescribing Analysis and Cost (PACT), Company-specific training, Cost per click (CPC), Direct response advertising (DRA), B, Socially responsible marketing, European Federation of Pharmaceutical Industries (EFPIA), Quality of life trials,
