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When consumers choose not to purchase a product, or purchase from a certain company, due to negative connotations associated with that product or company, eg the company may have a reputation as being harmful to the environment. Customers are instead willing to pay more and use a similar product from another company.
See also:
Customer
Customer relationship management (CRM)
Customer satisfaction
Crisis management
Brand image
Related terms
Product attributes, New Drug Application (NDA), National Institute for Health and Clinical Excellence (NICE), Neuromarketing, Economic regulation, Narrowcasting, Nonverbal communications, Creatives, National Readership Survey (NRS), Market research, Publics, Confidence level, Economic evaluation, Creative director, Motivation research,
