An instance in market research where people know they are being studied by observers, this is in contrast to Closed-Ended Questions or Precoded Questions.
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Open observation
Related terms
Order bias, United States adopted name (USAN), National Institute for Health and Clinical Excellence (NICE), Publication planning, Below the line, Experimental drug, Models (or marketing models), Copywriting, Closed systems, Market niche, Background, Advocacy, Internal marketing, Push promotion, Respondent,