An instance in market research where people know they are being studied by observers, this is in contrast to Closed-Ended Questions or Precoded Questions.
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Open observation
Related terms
Me-too, Technical efficiency (pharmacoeconomics), Cost–benefit analysis, Marketing decision support system (MDSS), Merchandising, Brand, Channels, European Accreditation Council for CME (EACCME), Rate card, Seeding trial, Business to consumer (B2C), Deep linking, Below the line, Blended e-learning, Marketing myopia,