An instance in market research where people know they are being studied by observers, this is in contrast to Closed-Ended Questions or Precoded Questions.
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Open observation
Related terms
Four Ms, Accredited programmes, Corporate governance, Social audit, Procurement officer/manager, Clip or Clipping, Leader pricing, e-Sampling, Lifestyle, Customer service, Sales promotion, Inclusion/exclusion criteria, Focused Advertising Sampling Technique (FAST) Marketing, Readership, Trade barriers,