The number of chances a reader/viewer will get to see an advertisement. A generic term used mainly in Europe describing frequency of media exposure. In the field of television, it is synonymous with frequency.
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Opportunities to hear (OTH)
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Opportunities to see (OTS)
Related terms
Shareholder value, Sample (market research), Prompted recall, Column inches, W, Competitor analysis, Electronic point of sale (EPOS) system, Market penetration strategy, Association of the British Pharmaceutical Industry (ABPI), Response bias, Marketing information, Disposable income, Capital, Video focus groups, Market value added (MVA),