The phenomenon where a person receiving an inactive substance undergoes a physical or emotional change that is not the result of any special property in the substance. These changes can often reflect the expecations of both the participant and the person administering the inactive substance, with a belief that the treatment is effective having a beneficial effect.
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Placebo effect
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Preferred provider organisation (PPO), Competitors, Cost-minimisation analysis (CMA), Trade publications, Online learning, Sponsorship, Proprietary name, Full-service agency, Practice Based Commissioning (PBC), Mission statement, Sample (market research), Endemic, Alpha/beta testing, Interventions – clinical, Health state,