The set of products or services which a company decides to develop and market.
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Portfolio analysis
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Portfolio
Related terms
Channel strategy, Duplication, Logistics, Ambulatory Care and Diagnostics Centre (ACAD), External analysis, Media planning, Strategic marketing concept, U, Marginal cost, I, Moving annual total (MAT), Guerrilla marketing, Co-operative, Pharmaceutical Researchers and Manufacturers of America (PhRMA), Advertorial,