The set of products or services which a company decides to develop and market.
See also:
Portfolio analysis
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Portfolio
Related terms
Packaging, Open-label trial, Market niche, (Chartered) Institute of Public Relations (IPR), Critical success factors, Blended e-learning, Focused Advertising Sampling Technique (FAST) Marketing, Food And Drug Administration (FDA), Return on equity (ROE), Fair balance, Open ended question, External analysis, National Service Frameworks (NSF), Objectives, Territory,