Market research carried out after a representative visit to a physician or GP to evaluate the recall/accuracy and value of the promotional message.
See also:
Market Research
General practitioner (GP)
Recall Test
Promotional plan
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Related terms
Nonverbal communications, Dose-ranging trial, Capital, Endorsement, Technical efficiency (pharmacoeconomics), Cardiothoracic, Peer review, Cognitive dissonance, Statistical significance, Quality assurance programme, Controlled trial, In-Company training, Randomised trial, Moving annual total (MAT), Publics,