All of the components of a promotional campaign, which can include advertising, sales, public relations, direct marketing, packaging, etc
See also:
Advertising
Sales promotion
Public relations
Direct marketing
Packaging
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Promotional mix
Related terms
Double page spread (DPS), Quality-adjusted life year (QALY), Accreditation Council for Continuing Medical Education (ACCME), In-house newspaper/magazine, Attention, interest, desire, action (AIDA), Compliance, Pharmaceutical Pricing Regulation Scheme (PPRS), Advertising, Experimental drug, Affinity marketing, e-Sampling, Moderator, Routine response behaviour, Attitude Awareness Usage Study (AAU), Trial stage,