All of the components of a promotional campaign, which can include advertising, sales, public relations, direct marketing, packaging, etc
See also:
Advertising
Sales promotion
Public relations
Direct marketing
Packaging
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Promotional mix
Related terms
Prompted recall, Awareness, interest, understanding, attitudes, purchase, repeat purchase (AIUAPR), Behavioural targeting, Quality-adjusted life year (QALY), Market challenger, Personal selling, Newspaper Licensing Agency (NLA), Trademark, Economic evaluation, NHS Evidence, Health Care Financing Administration (HCFA) (US), Modelling, Market segmentation, Global marketing, Mood board,