Business objectives that are defined in specific, numeral objectives, eg a certain percentage increase in sale.
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Quantitative objectives
Related terms
Health profile, Gatekeeper, Point-of-purchase displays, Normal distribution, Routine response behaviour, Peer to peer (P2P) marketing, International Committee of Medical Journal Editors (ICMJE), Buzz, N, Marketing strategy, Relationship marketing, Product class, Market leader, National Change of Address (NCOA), Pharmacokinetics,