A document containing the price for an advertising placement in any media outlet.
See also:
Advertising
Media buyer
Media planning
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Rate card
Related terms
N, Practice Based Commissioning (PBC), Dodo, Decision flow diagram, Cost-effectiveness threshold (health economics), List building, Control group, Royal Pharmaceutical Society of Great Britain (RPSGB), Media evaluation, W, Internal relations officer (IRO), Oligopsony, Virtual community, Effectiveness, Core message,