Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
The total number of people in a company’s target audience that is reached a specific PR campaign.
Reach may also be referred to as “coverage”. The success rate of a PR campaign is often measured by the achievements of its coverage. This can be calculated using various systems such as, call recording, web responses, print questionnaires or staff feedback.
Related terms
Channel marketing, Feature article, Committee for Medicinal Products for Human Use (CHMP), C, Business to business (B2B), Joint venture, Product differentiation, Drivers, Customer loyalty, Data mining, Expanded access, Health economics, Segmentation, Treatment trials, Key success factor (KSF),
