A period of negative economic growth. This often results in dropping production, a reduction in advertising and increasing unemployment.
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Recession
Related terms
Health economics, Practice Based Commissioning (PBC), Social marketing, External analysis, Lobby, Guarantees and warranties, Orphan drugs, Market value added (MVA), Inducements, ABPI Code of Practice, Moderator guide, Cost-effectiveness league table (healthcare economics), Above the fold, NHS Executive, Healthy years equivalent (HYE),