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A measure of the profitability of a business activity designed to drive sales of a product.
See also:
Cost–benefit analysis
Business Plan
Business Strategy
Boston Matrix
Critical success factors
Cost-effective (healthcare economics)
Cost-effectiveness league table (healthcare economics)
Cost-effectiveness (in media/advertising)
Cost-effectiveness threshold (health economics)
Related terms
Unique page views, P, Preferred provider organisation (PPO), Data processing, Internal communications, Recruiting, Corporate identity, Commissioning (health), Joint venture, Competitive advantage, Contextual marketing, Territory management, Management by objectives (MBO), Media planning, Unstructured observation,
