A mock-up or preliminary design for the artwork of an advertisement or other promotional material
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Related terms
Quality of life trials, NHS Executive, Launch, Pareto principle, Clip or Clipping, Cost-effectiveness league table (healthcare economics), Penetration pricing, Lifestyle, L, Prescribing Analysis and Cost (PACT), Prescription only medicine (POM), Key success factor (KSF), Digital creative, Media planning, Mode,