A mock-up or preliminary design for the artwork of an advertisement or other promotional material
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Related terms
Key account management, Brand value, Publics, Target audience, SMART objectives, Effectiveness, Tonal bias, Economic value added (EVA), e-Detailing, Marketing audit, Eighty-twenty principle (Pareto Principle), Quality-adjusted life year (QALY), Efficacy, Brand strategy, Infiltration marketing,