The use of marketing techniques to raise awareness of an issue, or change an individual’s behaviour to achieve a social good. This can include marketing to promote the use of seatbelts or to follow speed limits.
See also:
Marketing
Sponsorship
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Social marketing
Related terms
Cost-effectiveness (in media/advertising), Account management, Screening trials, Distance learning, Statistical significance, Secondary care, Territory, Clinical, Norms, Balanced Scorecard, Focus groups, Prescription only medicine (POM), Marketing, Online learning, European Union of Medical Specialists (UEMS),