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Form of promotion where a company will help fund a publication, event, project, business venture or organisation in return for publicity or goodwill. Also a form of advertising in which an advertiser pays to sponsor a section of web site or publication
See also:
Social marketing
Advertising
Related terms
Gross Domestic Product (GDP), S, Online learning, Adopter categories, Convenience sampling, Hierarchy of Needs, Open ended question, Core message, Buying behaviour, List building, Q, Return on equity (ROE), Treatment Investigational New Drug (IND), Prescribing Analysis and Cost (PACT), Drug-drug interaction,
