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Marketing research trend data which is supplied by research agencies from their regularly operated retail audits or customer panels. Because of the growing appetite for data, specifically in technology markets, a whole industry of syndicated report vendors has emerged to satisfy this demand. Here reports are systematically, continually generated, to be sold to industry.
See also:
Marketing Research
Data Collection
Related terms
Brainstorm, Modular training, Equivalent advertising value (EAV), Focused Advertising Sampling Technique (FAST) Marketing, Management by objectives (MBO), Line extension, Phase III trials, Generic name, Penetrated market, Unique page views, Pareto principle, In-Company training, Cardiothoracic, Counterfeiting, European Foundation for Quality Management (EFQM),
