A measure of relative satisfaction. In healthcare and pharma this can be the value of an outcome based on the perception of how likely that outcome will happen.
Pharmacoeconomics makes reference to the scientific discipline that compares the value of one pharmaceutical drug or drug therapy to another.
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Utility (pharmacoeconomics)
Related terms
Drug usage/utilisation review (DUR), Patent, Creatives, Socially responsible marketing, H, Target publications, Department of Health (DH), Accreditation Council for Continuing Medical Education (ACCME), Line extension, Knowledge management, Pareto principle, In-Company training, Healthy years equivalent (HYE), Prescription only medicine (POM), Cost-effective (healthcare economics),