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Bridging the value gap: The systems, teams and mindsets that matter

In pharma, the challenge is no longer understanding what HCPs want from digital. It’s delivering it consistently.

In this webinar, we explored what needs to change inside organisations to make HCP engagement work in practice — from operating models and data foundations to ways of working and mindset.

The discussion focuses on:
– Where HCP engagement breaks down internally
– How to align teams around a joined-up HCP experience
– What “good” looks like when turning data into meaningful engagement
– Why more content isn’t the answer — and what useful engagement looks like instead
– How digital can better support (not interrupt) clinicians in their day-to-day work

Latief Ziada (Graphite) is joined by:
David Wilson, Global Digital Ecosystem & UX Director, Kyowa Kirin
Helene Slee, Head of Global Digital Customer Engagement Platforms, LEO Pharma
Susana Bento, Global Marketing and Launch Excellence Director, Nordic Pharma

If you’re working in digital, omnichannel or HCP engagement, this session offers practical perspectives on how to move from fragmented activity to more coordinated, effective engagement.

Disclaimer: The opinions shared by our panellists are solely their own and should not be taken as representative of their organisations.

- PMLiVE

This content was provided by Graphite Digital

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