TRANSFORMING CME IMPACT: MEDSCAPE’S GAME-CHANGING APPROACH
May 2, 2024 |
It’s time for the CME industry to evolve. During recent years, access to data, modern technologies, and methodologies have allowed for deeper analysis of data and a better understanding of the story the information tells us. However, the CME industry has been slower to adopt these advances compared to other industries and even departments within pharma. This is why Medscape Education is leading the industry by transforming the story of impact and insights derived from education to take a data-driven, evidence-led approach to CME.
(You can also download the full article here)
“By harnessing our proprietary data and technology, and exceptional talents that are a part of the Medscape Professional Network, we’re able to predict and achieve impact for every program we develop with a proven high degree of accuracy. What we’re creating is a dynamic, evolving continuum of CME programs designed to optimize our ability to positively influence healthcare professionals who are best positioned to impact patient care.”
Medscape’s ability to revolutionize impact and insights comes as a result of 29 years of experience as the largest CME provider in the world powered by a dedicated team of industry-leading talents. By making a significant investment in data, new technologies, and methodologies, Medscape is able to elevate the way they reach their audience, deliver education, and measure impact.
Introducing PULSE
“Our ability to evolve is unparalleled. As part of this, we’ve developed PULSE, the Precision, User, Learning, and Segmentation Engine—an industry-leadin g tool that allows us to identify the exact learners who need and are most poised to benefit from the education we develop and get the information into their hands. It’s a more precise, omnichannel approach to reaching healthcare professionals so they are presented with the education they need when they’re most receptive to learning, we are making sure those teachable moments are both intercepted and optimized. With this, we are embracing the most up to date technologies and preparing for its evolution.” Medscape’s proprietary technology, data, and platform allow for a range of impact measurement methods to identify what’s working for whom, when, and why.
(You can also download the full article here)
“Our new impact measurement is completely customized. We look carefully at each program and prepare a bespoke impact solution that will garner the data necessary to assess impact and guide future strategy. We’re taking the standard Moore’s Pyramid to the next level by holistically examining the stages of behavior change and identifying where we need to move the needle to see impact. We have the data and expert analytics skills to show a program is working, how it’s working, and transform that information into actionable insights. This is an area where anything is possible, and we’re really leaning into that.” Medscape has successfully begun developing education programs under the new impact paradigm, led by their Chief Impact Officer, Katie Lucero.
“We are excited to be at the forefront of the CME community’s evolution as we move toward the second quarter of the 21st century. Imagine the possibilities of CME when we truly approach it in a scientific way. We’re very proud of all the hard work that’s gone into making this possible. 2024 is going to be a big year!” – Katie Lucero PhD, Chief Impact Officer, Medscape Education
(You can also download the full article here)
About Medscape Education Medscape Education (medscape.org) is the leading destination for continuous professional development, consisting of more than 30 specialty-focused destinations offering thousands of free accredited CME and CE courses for physicians, nurses, and other healthcare professionals.
This content was provided by Medscape Education
Company Details
Latest Content from Medscape Education
Beyond the Nudge: Why Mentorship is the New Healthcare Currency
In the latest episode of Hear From Her, the conversation centers on a striking reality: women in healthcare often face a "confidence gap" that their male counterparts do not. While...
Three Symposia, Three Years of Fellows, One Mission: Medscape Oncology at ASCO 2026
Three symposia. A third year of Fellows. AI live on the booth floor. Medscape Oncology arrives at ASCO 2026 (Booth #10099) with another ambitious oncology program.
How Sweet It Is: Medscape at ADA 2026
The energy is building as we prepare to head to New Orleans, LA, for the annual scientific sessions of the American Diabetes Association from June 4-8. The Medscape Diabetes and...
Keep the Beat Going: Education and Impact at the European Society of Cardiology Heart Failure Congress 2026
Did you know? Over 320,000 learners have engaged with heart failure content on Medscape. With such an enthusiastic audience for our education, we’re thrilled to be joining cardiology professionals from...
The Power of Partnership in Respiratory Care
In the fast-paced world of modern medicine, success is often measured by the volume of tests and the precision of data. However, as Dr. Doreen Addrizzo-Harris and Dr. Martina Flammer...
Beyond the Linear Path: Leading with Your Full Self
Listen to the full episode here. In the latest episode of the Hear From Her podcast, Giulia Ghibellini (Teva Pharmaceuticals) and Professor Amanda Kirby (Do-IT Solutions) share how their experiences...
Medscape Earns 2026 ANCC NCPD Premier Award for the Second Time, Reaffirming Leadership in Healthcare Education
Medscape, the leading digital platform for clinicians around the globe, has earned the 2026 American Nurses Credentialing Center (ANCC) NCPD Premier Award. This prestigious designation was publicly announced at the...
Leading with Heart: Why Vulnerability is a Force Multiplier
In a world that often prizes "macho" decisiveness, Dr. Lobna Salem (CMO at Viatris) and Dr. Amrit Ray (Board Chairman and former Pfizer executive) are advocating for a more human...
Cardiology Education in the Age of AI: Join Medscape at ACC 2026
As medical knowledge now doubles every 73 days, the challenge for cardiology clinicians has shifted from finding information to mastering precision. At the American College of Cardiology (ACC) 65th...
Medscape Launches “Where Public Health Meets Practice” Learning Center to Translate Public Health Strategies into Patient Care
The Medscape Division of Public Health announced the launch of the "Where Public Health Meets Practice" Learning Center, a dedicated educational destination on Medscape.org. The new center serves as...