October 3, 2022 | Medscape, medcomms, medical affairs
Medscape’s New Unit to Support Pharmaceutical Medical Affairs

Leveraging Medscape, the leading health information, education and point-of-care platform for physicians and healthcare professionals worldwide, the Medical Affairs unit will focus on delivering actionable insights and knowledge transfer, including:
“Medical Affairs teams have a strategic role that is integral to enhancing market knowledge, facilitating market preparation and deploying optimal adoption of new treatments,” said Christina Hoffman, Global Head, Medscape Medical Affairs. “With our new strategic unit, we can partner to deliver the insights and information on clinician behaviours, barriers and other challenges to adoption with tools that help facilitate collaboration between internal teams, physicians, and the broader medical community.”
To learn more about partnering with Medscape Medical Affairs in transforming your Medical Affairs organization, please contact Christina Hoffman at choffman@MedscapeMedAffairs.com.
About Medscape Medical Affairs
Medscape Medical Affairs partners with Medical Affairs teams to facilitate optimal collaboration between internal teams, physicians, and the broader medical community. By working with Medical Affairs professionals, Medscape Medical Affairs allows them to take a more strategic leadership role and maximize the impact of medical activities in accelerating the adoption of life-changing therapies into clinical practice. About Medscape Medscape is the leading source of clinical news, health information, and point-of-care tools for health care professionals. Medscape offers specialists, primary care physicians, and other health professionals the most robust and integrated medical information and educational tools.
This content was provided by Medscape Medical Affairs
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