White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
If you’re not thinking segmentation, you’re not thinking
August 15, 2018 | White Papers and Resources |
Having a background in market research I’ve been lucky to work on a number of customer segmentations in my time but working in creative communications …
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Omni-empathy
August 8, 2018 | White Papers and Resources |
So, we’ve arrived. Our work has stepped beyond multichannel to omnichannel. We can be and in fact are everywhere, all the time. We are omni-present. …
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Using contextual moments in marketing
July 30, 2018 | White Papers and Resources |
Marketers talk about giving the right message to the right consumer at the right time as a key factor for any campaign. This has become …
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Creativity has lost its worth
July 9, 2018 | White Papers and Resources |
Creativity has lost its worth, and sadly it is undermining effectiveness
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No one is listening to you!
April 11, 2018 | White Papers and Resources |
We know it is harsh but you know how frustrating it is. You want them to embrace change but they’ve got cloth ears. That’s why …
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Empowering nurses to transform patient care
March 20, 2017 | White Papers and Resources |
As Sustainability and Transformation Plans (STPs) turn to action across England, Page & Page’s Communications Director Cori Hollenbach explores whether healthcare companies are considering the …
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