White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
Tailored and Targeted Pharmaceutical Marketing
October 10, 2023 | White Papers and Resources |
Learn more about targeted personas for HCP marketing. If pharma companies want to differentiate themselves against their competition and produce impactful results they must be much …
Brought to you by M3 (EU)
Learning to invest in doctors’ education
March 28, 2022 | White Papers and Resources |
Pharmaceutical companies know doctors want high-value educational content. In a highly pressurised, cost-constrained healthcare environment with increasing demands for value and improved patient outcomes, time-poor …
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Engaging doctors around the globe
March 21, 2022 | White Papers and Resources |
Embedding a digital strategy as a prominent part of a pharmaceutical marketing campaign is becoming ever more important. Despite some perceived reluctance on the part …
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How do doctors spend their time online?
March 14, 2022 | White Papers and Resources |
In our recent research piece, Doctor networks: The rules of engagement for pharma, some overarching principles for online engagement between the pharmaceutical industry and doctors …
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How do doctors want to engage with pharma on new products?
March 8, 2022 | White Papers and Resources |
More than 80% of European doctors agree they are interested in staying up-to-date with new developments about pharmaceutical products. But what influences their choice of …
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Revolutionising the Digital Content Delivery Model
November 11, 2021 | White Papers and Resources |
Pharmaceutical industry processes don’t have to make the delivery of marketing campaigns slow and unmanageable, and thus ineffective. Changing working practices and really, truly thinking …
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Healthcare in the Digital Age
December 3, 2016 | White Papers and Resources |
Healthcare is changing. By understanding the needs of the physicians, and using innovative channels to make meaningful connections, pharma can ensure it continues to enjoy …
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