White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
Going private: what our year taught me about the patients pharma hasn’t yet spotted
October 26, 2026 | White Papers and Resources |
A thought piece on the rise of private healthcare, and why brands should help new kinds of patients and HCPs
Brought to you by 11 London
Your AI pilot works. That’s the problem.
October 14, 2026 | White Papers and Resources |
What breaks when you scale it won’t be the model. It’ll be your data.
Brought to you by 11 London
“We’ve been told we can’t touch AI”
October 14, 2026 | White Papers and Resources |
It’s not been a great few weeks for anyone trying to make the calm, sensible case for AI tools. Researchers have been quitting the big …
Brought to you by 11 London
The Power of Plurality
September 16, 2026 | White Papers and Resources |
A thought piece on plurality of voice, and rewiring the advertising agency of the modern age
Brought to you by 11 London
Stories of sickness: applying illness narratives to health advertising
October 7, 2025 | White Papers and Resources |
By Dr Stephanie Goley Introduction As advertisers, we know that health and pharmaceutical campaigns hold enormous influence over how the public perceives illness, wellness, and …
Brought to you by 11 London
Advertising For Women’s Health: Breaking Taboos and Driving Change
July 30, 2025 | White Papers and Resources |
Our strategist Stephanie Goley, MSc, PhD takes a fascinating look at how advertising is breaking down stigmas around areas of women’s health such as menstruation …
Brought to you by 11 London
Rain Free Days: A Migraine App Shaped by Real Experiences
July 24, 2025 | White Papers and Resources |
Rain Free Days® is a free migraine support app created by Teva, 11 London, and the migraine community. It helps users track symptoms, spot patterns, …
Brought to you by 11 London