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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

- PMLiVE

Stories of sickness: applying illness narratives to health advertising

October 7, 2025 |  White Papers and Resources  |

By Dr Stephanie Goley Introduction As advertisers, we know that health and pharmaceutical campaigns hold enormous influence over how the public perceives illness, wellness, and …

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Brought to you by  11 London 

- PMLiVE

Advertising For Women’s Health: Breaking Taboos and Driving Change

July 30, 2025 |  White Papers and Resources  |

Our strategist Stephanie Goley, MSc, PhD takes a fascinating look at how advertising is breaking down stigmas around areas of women’s health such as menstruation …

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Brought to you by  11 London 

- PMLiVE

Rain Free Days: A Migraine App Shaped by Real Experiences

July 24, 2025 |  White Papers and Resources  |

Rain Free Days® is a free migraine support app created by Teva, 11 London, and the migraine community. It helps users track symptoms, spot patterns, …

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Brought to you by  11 London 

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