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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

Printed version of 'The participation equation'

Behind the scenes: why we created ‘The participation equation’

November 28, 2025 |  White Papers and Resources  |

Go behind the scenes of The participation equation – our call to put people, not just data, at the heart of clinical research.

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Brought to you by  Cuttsy + Cuttsy 

- PMLiVE

Does real-world use of AI in systematic literature reviews result in time and cost savings?

November 27, 2025 |  White Papers and Resources  |

By Manca Povsic and Emma Griffiths

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Brought to you by  Amiculum 

Quote from the article: Without adapting JCA to include assessment of real-world data and broader benefits, vaccines may be undervalued

Is Joint Clinical Assessment (JCA) appropriate for assessing the broader value of vaccines?

November 21, 2025 |  White Papers and Resources  |

By Emily Morton-West

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Brought to you by  Amiculum 

Scientific researcher.Science students working with chemicals in the lab at the university.Happy student, content for experimental results.Pharmacy.Medicine

Branded or unbranded? The content strategy dilemma in clinical marketing

November 6, 2025 |  White Papers and Resources  |

Branded or unbranded? In clinical marketing, this choice shapes how your message lands. Learn how to pick the right strategy for your goals, audience, and …

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Brought to you by  Springer Nature 

Addressing the Mental Health Strain in Communications

October 24, 2025 |  White Papers and Resources  |

As stress and burnout rise across UK communications, Fox&Cat’s Under the Tree sessions—now evolved into Minds on Matters—show how structured, skills-based support can reduce pressure …

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Brought to you by  Fox&Cat 

Putting the Best Minds on the Hardest Matters

October 24, 2025 |  White Papers and Resources  |

Mental wellbeing is a defining challenge in health communications. High workloads, constant connectivity and leadership gaps are driving widespread burnout, with serious impacts on creativity, …

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Brought to you by  Fox&Cat 

5 mistakes to avoid when creating clinical content mark

5 mistakes to avoid when creating clinical content marketing

October 23, 2025 |  White Papers and Resources  |

In this article, we’ll share 5 common mistakes that we’ve uncovered in our years of experience creating clinical content. Helping you avoid these mistakes is …

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Brought to you by  Springer Nature 

Digital communications with the human touch: Doctor emerges from lap top computer screen

Are digital communications losing the human touch?

October 14, 2025 |  White Papers and Resources  |

Are you looking to ensure digital communications for healthcare professionals and patients still include the human touch? Here’s how.

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Brought to you by  Say Communications 

- PMLiVE

Stories of sickness: applying illness narratives to health advertising

October 7, 2025 |  White Papers and Resources  |

By Dr Stephanie Goley Introduction As advertisers, we know that health and pharmaceutical campaigns hold enormous influence over how the public perceives illness, wellness, and …

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Brought to you by  11 London 

Young girl receives vaccine jab in her arm

Regaining trust in childhood vaccines: can better comms turn the tables on hesitancy and misinformation?

October 6, 2025 |  White Papers and Resources  |

In the wake of Trump questioning MMR vaccines, we review the best practices in vaccine communications and consider how to reverse damage done to public …

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Brought to you by  Say Communications 

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