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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

1. Blood Test Results

Health literacy… it’s not just plain English

December 18, 2017 |  White Papers and Resources  |

In this day and age, you would think that clear communication would be second nature to us all, but this is not so. In our …

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Brought to you by  Cuttsy + Cuttsy 

The big dilemma in international digital pharma marketing

December 11, 2017 |  White Papers and Resources  |

How to get consistent international marketing while meeting local affiliates’ needs.

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Brought to you by  Anthill Agency 

‘Tis the season to be judgmental…

December 4, 2017 |  White Papers and Resources  |

Fa-la-la-la-la, la-la-la-la Yes, it’s that time of year again when adverts from well-known department stores make the news. Countless news articles are given over to …

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Brought to you by  Life Healthcare Communications 

Social Media and Health: the Cure or the Disease?

December 4, 2017 |  White Papers and Resources  |

Social media is going through a crisis. So is this the right time for the pharma industry to join the conversation?

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Brought to you by  Life Healthcare Communications 

Digital transformation: What it means and how to get started

December 4, 2017 |  White Papers and Resources  |

Digital transformation is one of those things that everyone seems to be talking about, yet no one really knows how to do it – or …

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Brought to you by  Anthill Agency 

Patient centricity: Reality or rhetoric?

December 1, 2017 |  White Papers and Resources  |

Everybody is talking about patient centricity, but what does it mean for those involved in market research, insights and business intelligence?

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Brought to you by  Inizio 

Review of Disease Promotion Campaign using Facial Analysis

December 1, 2017 |  White Papers and Resources  |

Our client had developed a visual and emotion-invoking, online disease awareness campaign aimed at challenging physicians’ current perceptions of treatment. Research was required to understand …

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Brought to you by  Inizio 

Emotional Recognition using Facial Analysis

December 1, 2017 |  White Papers and Resources  |

Do you have a poker face or does your expression give you away?  According to psychologists, a lot of emotional information can be drawn from …

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Brought to you by  Inizio 

Living with NASH: An Unexpected Diagnosis

December 1, 2017 |  White Papers and Resources  |

Published in eyeforpharma November 2017 by Mariel Metcalfe

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Brought to you by  Inizio 

Perspective on biotech leaders

November 29, 2017 |  White Papers and Resources  |

In the latest issue of Perspective magazine, seven industry trailblazers reveal the trends, challenges and opportunities they anticipate in the biotech sector, from empowering patients …

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Brought to you by  Blue Latitude Health 

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