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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

- PMLiVE

AI in market access: silver bullet or spanner in the works?

September 25, 2024 |  White Papers and Resources  |

By Emily Morton-West

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Brought to you by  Amiculum 

- PMLiVE

What is willingness to pay? – Comparing price testing methodologies

September 24, 2024 |  White Papers and Resources  |

Heather Wellam (Senior Consultant – Market Access, Mtech Access) explores the concept of willingness to pay (WTP) and what it means for pharmaceutical and medtech …

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Brought to you by  Petauri Evidence 

- PMLiVE

Where did “KOLs” come from, and why do they matter?

September 19, 2024 |  White Papers and Resources  |

Ever wondered where ‘KOLs’ came from and why they matter? Dr Alex Loveday answers those questions in this latest edition of her column.

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Brought to you by  Mednet 

- PMLiVE

Evolving market access pathways for AI-enabled Medtech in Europe

September 17, 2024 |  White Papers and Resources  |

Louise Maddison (Senior Consultant – Global Market Access, Mtech Access) explores the evolving market access landscape for AI-enabled Medtech, with a particular focus on the …

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Brought to you by  Petauri Evidence 

- PMLiVE

Answering some of Pharma’s big questions to drive brand strategies

September 12, 2024 |  White Papers and Resources  |

By James Aird and Zoë van Helmond

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Brought to you by  Amiculum 

- PMLiVE

What are “orphan drugs” and how do we navigate the challenges of writing about them?

September 6, 2024 |  White Papers and Resources  |

The first in our ‘Ask Alex’ series, where Principal Medical Writer, Dr Alexandra Loveday answers some frequently asked questions about Medcomms. This week, she takes …

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Brought to you by  Mednet 

- PMLiVE

Unlocking market access success for cell and gene therapies: the vital role of early strategic planning

September 5, 2024 |  White Papers and Resources  |

By Manca Povsic

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Brought to you by  Amiculum 

Clipboard inside Cuttsy+Cuttsy branded shapes

Closing the loop: Why clinical trial results matter to participants

September 2, 2024 |  White Papers and Resources  |

Discover why sharing clinical trial results with participants is crucial for respect, informed health decisions, and fostering strong researcher-participant partnerships.

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Brought to you by  Cuttsy + Cuttsy 

- PMLiVE

Artificial intelligence versus real insight – does pharmaceutical industry consulting face a dilemma or a progression?

August 29, 2024 |  White Papers and Resources  |

By Frank Fisher and Zoë van Helmond

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Brought to you by  Amiculum 

- PMLiVE

Empowering NHS engagement through tailored real-world data dashboards

August 28, 2024 |  White Papers and Resources  |

In today’s complex healthcare environment, engaging effectively with NHS decision-makers is more crucial than ever. Earlier this summer, Iain Shield (Associate Director – Market Access, …

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Brought to you by  Petauri Evidence 

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