White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
Motivations that matter: Understanding clinical trial participation to create better research
May 20, 2025 | White Papers and Resources |
Understanding why people join clinical trials is essential to improving recruitment and designing better research. Explores the diverse motivations driving participation — from altruism and …
Brought to you by Cuttsy + Cuttsy
Why Health Comms Teams Can’t Afford to Skip the Mid-Year Review
May 15, 2025 | White Papers and Resources |
New McKinsey and Gartner data show that organisations who regularly reset strategy can outperform peers by up to 60%. In fast-moving health communications, the mid-year …
Brought to you by Fox&Cat
Smarter, Compliant Engagement: Why Pharma is Warming Up to Chat-Based Solutions
May 14, 2025 | White Papers and Resources |
Pharma marketers are embracing chat-based tools to engage HCPs and patients faster, simplify PI sharing, and gain real-time insights — all while staying ABPI and …
Brought to you by Genetic Digital
The (clinical) trials and tribulations of gene therapy – why meaningful patient engagement strategies matter
May 9, 2025 | White Papers and Resources |
By Sarah Mohamad and Lauren Coleman-Bennett
Brought to you by Amiculum
Examining the health of the pharma: patient group relationship
May 6, 2025 | White Papers and Resources |
Explore the positive aspects and areas for improvement in the relationship between patient advocacy groups and pharma companies when participating in research, educational initiatives and …
Brought to you by Say Communications
Data visualization: translating complex data into emotive storytelling
April 30, 2025 | White Papers and Resources |
By Ben Dean
Brought to you by Amiculum
Five things to know when engaging Gen Z patients
April 29, 2025 | White Papers and Resources |
Learn more about Gen Z: who they are, where they can be reached and how they like to be engaged and find Say’s five tips …
Brought to you by Say Communications
Why Generic Pharma Companies Need a Comms Partner That Thinks & Works Like They Do
April 28, 2025 | White Papers and Resources |
Generics account for 81% of U.K. primary care prescriptions but just 28% of NHS medicines spending, delivering significant value under growing financial pressures. However, persistent …
Brought to you by Fox&Cat
Why Pharma’s Digital PI Compliance Problem Needs a Cross-Functional Fix
April 24, 2025 | White Papers and Resources |
In many pharma teams, the responsibility for keeping prescribing information (PI) up to date online falls into a grey area. > Regulatory signs it off. …
Brought to you by Genetic Digital
The Synergy of SEO and PR in Healthcare Communications
April 22, 2025 | White Papers and Resources |
SEO and PR are often seen as separate comms strategies but when used synergistically can help your campaign stand out among the noise. Find out …
Brought to you by Say Communications